Affiliate

Affiliate marketing promotes discovery and drives revenue.

Through our global affiliate network, we empower marketers to engage shoppers across the entire consumer journey. Affiliate success comes down to partnerships — we connect advertisers with publishers to reach new audiences and influence repeat purchases. Our solutions create a holistic strategy that delivers proven incremental revenue and is continually optimized for performance.

The industry has voted us the #1 Affiliate Marketing Network for six consecutive years, and in 2016 we eclipsed past performance by facilitating more than 100 million orders worldwide.

Advertiser Solutions

Through superior service and innovative technology, our network drives performance for your business.

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Publisher Solutions

Partner with recognized brands and earn commissions directly from your site.

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The Rakuten Marketing Affiliate Difference

  • Quality
    Comprehensive screening and monitoring ensure the quality of your affiliate program partners.
  • Technology
    Products and tools that make affiliate marketing easier to implement, measure and optimize.
  • Service
    Best-in-class account management with strategic recommendations to grow your business.
  • Attribution & Insights
    Access to a dedicated team of analysts and Cadence, our integrated marketing insights and attribution platform.
  • Reach
    With 10 offices and 8 networks globally, our affiliate network can process payments to 202 countries in 25 currencies.
  • Feed Management
    Data feed solution, PopShops, allows publishers to offer product comparison and advertisers to create feeds to increase product distribution.
Affiliate marketing drives performance across the funnel.
According to brands surveyed by Forrester Research:

Influencer marketing inspires product discovery and brand devotion.

Influencers introduce your brand to new audiences and drive highly engaged consumers to your website.

New Audiences
84%
traffic driven by influencers are new customers.
Cost Per Acquisition
77%
lower cost per visit from an influencer than other publisher types.
Influencer Consumer Journeys
53%
start with an influencer engagement.
Consumer Engagement
8
pages viewed on average when referred by an influencer.
  • Influencer Campaign Management
    Comprehensive program management, influencer recruitment, detailed reporting and actionable insights for each campaign.
  • New York Fashion Week
    Engaging events during Spring and Fall Fashion weeks bring together top beauty and fashion advertisers and publishers.
  • Blogger & Client Networking
    Speed networking, cocktail receptions and educational events create opportunities for advertisers and publishers to build partnerships.
  • Exclusive Bonus Box
    Designed to ignite new relationships and grow existing ones, our custom Bonus Box is filled with fashion & beauty products and hand-delivered to select influencers.

Rakuten Marketing & AHAVA
58% increase in orders

AHAVA, Dead Sea Minerals beauty expert, implemented an affiliate program to cost-effectively acquire new customers, increasing overall revenue growth for their US website. Through tiered commissions, private offers, deep-linking and visibility via our custom newsletters, we delivered proven results for AHAVA:

  • Triple-digit revenue growth each successive year
  • 58% increase in orders YoY

 

“As we grow as a brand and add more global ecommerce distribution, Rakuten Affiliate Network will be a vital part of that growth.”

Grace Ortelere, Digital Marketing Manager, AHAVA

 

Rakuten Marketing & Cariloha
68% of revenue influenced

To drive engagement and retention with their increasing site traffic, niche retailer Cariloha leveraged display retargeting strategies across traditional and Facebook inventory to drive sales of its bamboo fabric products.

  • 50% increase in revenue from returning site visitors
  • 68% of total revenue influenced by retargeting

 

“It wasn’t until we started working with Rakuten Marketing that we understood how much incremental revenue retargeting could drive. The ability to quantify the specific value of our retargeting campaigns made Rakuten Marketing the obvious choice as a retargeting partner.”

Aaron Hobson, Cariloha Executive VP/Marketing

 

Rakuten Marketing & Lacoste
70% higher ROI

Iconic clothing brand Lacoste leveraged unique consumer data from Slice Intelligence to find and acquire high-value customers. By creating targeted seed audiences, Lacoste reached new consumers with similar purchase behavior from competitor brands and major retailers. Compared to other prospecting tactics, the Slice data improved performance:

  • 12% higher AOV
  • 70% higher ROI

 

“Working with Rakuten Marketing has been very rewarding for our brand. They go above and beyond to provide opportunities to gain market insights, new customer data and strategy optimizations that aid us in ensuring our omnichannel marketing efforts are effective. With each learning we see growth in our campaigns.”

Diana DeVito, Digital Marketing Specialist, Lacoste

 

Rakuten Marketing & PacSun
57% increased conversion rate

Rakuten Marketing Search received an honorable mention at the 2017 Kenshoo Infinity Awards for the success it has driven for PacSun, increasing revenue and scaling the efficiency of the PacSun shopping program.

  • 78% increase in ROI
  • 16% decrease in cost-per-click (CPC)
  • 57% increase in conversion rate

 

“Working with the Rakuten Marketing Search team has enabled us to collaborate with industry experts and Kenshoo to test the latest developments and product features. This has been a key partner in our e-commerce program and we look forward to continued success in 2017.”

Eugene Lai, Director of Digital Marketing, PacSun

 

Trusted by Global Brands
Macys
ECCO
Virgin Holidays
Guess
Walmart
June Jacobs
Papa Johns
Cariloha
Peter Thomas Roth
Sephora
Lily Pulitzer
The Boston Globe
BBC Store
The Color Run
Ray-Ban
Spartan
RC Willey
Hunter
New Balance
Jansport
XO Group
Wahoo
Lacoste
The Body Shop
Best Buy
Dennis Kirk
PacSun
Safe Step Tub
Ready to Get Started?
Contact Us Today.